Culture-driven marketing has a special place in my heart. I love brands that resonate with Black culture and commit to uplifting the community.
I highlight dope brand campaigns, like this collaboration with Crown Royal and singers Ari Lennox and Anthony Ramos that I wrote for @xoNecole!
I got an amazing opportunity to interview the beautiful @AriLennox about her remake of “If You Want Me To Stay” (feat @anthonyramosofficial) and how she found inspiration to create the song during the COVID-19 pandemic.
I loved writing this article because it’s backed by a bigger cause, where @CrownRoyal (always my drink of choice btw 😉) donated to music venues that have been impacted by the pandemic.
Interviewing one of my favorite singers was a dream come true and sparked my creativity. Hopefully, it does the same for you!